DESLIZA

How a dope song inspired a new positioning.Castle Lite is a South African beer also sold in Mozambique.
Although the beer is well known in our market, we needed to find a deeper connection with the local consumers.

For its connection with Hip Hop, we enlisted the most international Hip Hop artist in Mozambique. Laylizzy, that was about to launch his new single.That was the right idea, at the right time.