With the pandemic, beer consumers started drinking more beer at home, and we realized that Castle Lite was mostly ordered on Wednesdays. To entertain our consumers we created a very fun and laid back show on that day of the week. Quarty Show - that means Party on a Wednesday ( Quarta ).
We invited some of the biggest Mozambican influencers to make 5 super fun episodes with games, collabs and Q&A’s. It started on social media, but it was such as success that the TV stations also wanted to